Media Management and Economics Series

Book Series in Media & Film Studies

New & Published Titles:

The Media Economy

By Alan B. Albarran

The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media…

June 2010 | Paperback: 978-0-415-99046-2 (Routledge)

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Webcasting Worldwide

Business Models of an Emerging Global Medium

Edited by Louisa S. Ha, Richard J. Ganahl

Webcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a…

2006 | Paperback: 978-0-8058-5916-4 (Routledge)

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Handbook of Media Management and Economics

Edited by Alan B. Albarran, Sylvia M. Chan-Olmsted, Michael O. Wirth

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives:…

2005 | Paperback: 978-0-8058-5004-8 (Routledge)

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